Over the past two weeks, I finally took the time to sit down and brainstorm my 2013 business goals.  Since I have two photography businesses, I decided to combine them instead of keeping two different lists.  Therefore, some of the goals below are specifically for my pet photography business and some are specifically for my wedding photography business.  However, I think having them all together in one place will help me stay focused on the major goals I have set for myself this year.  So without further ado, here are my 2013 business goals…

1.  Read Film is Not Dead

2.  Purchase a used film camera and start shooting film for personal projects… with the hopes of eventually integrating film into my client work

3.  Attend WPPI in 2013.  Get inspired + implement what I learn to better my business

4.  Keep working on my off-camera flash technique

5.  Have my wedding photography work published in print (Southern Weddings, Charleston Weddings Magazine, etc.)

6.  Have my pet photography work published in print (Lowcountry Dog, Maryland-Virginia Dog, etc.)

7.  Have my wedding photography work featured on Style Me Pretty

8.  Receive Best of The Knot 2013 honors

9.  Shoot with purpose.  Slow down, think about composition + styling, analyze the environment + light, focus on quality shots

10.  Continue to second shoot as often as possible

11.  Book/shoot 18 weddings in 2013; book 25-30 weddings for 2014

12.  Integrate Preveal into both businesses

13.  Participate in at least 2 styled shoots

14.  Continue to build friendships within the wedding industry + possibly start a local Charleston vendor meetup group

15.  Constantly look for ways to work more efficiently + streamline my workflow to decrease turnaround time and improve the client experience

16.  Work on shooting in Kelvin white balance

17.  Create promo videos for both my wedding + pet photography businesses

18.  Implement office hours… and stick to them!

19.  Blog three times per week using the blog calendar system… from now on, you’ll see posts on Monday, Wednesday + Friday on both blogs

20.  Continue to mentor/educate new photographers and answer questions whenever I can

21.  Start training Brian to become my second shooter :)  Yup – I’m hoping to make this a permanent thing for my business and Brian is totally on board!

22.  Create strong relationships with a select few wedding vendors/venues that attract the same types of clients I do and add them to my Bride Guide for referrals

23.  Have a custom Showit website created for my wedding photography business

24.  Shoot a stylized engagement session

25.  Work with local rescues/shelters to focus photography efforts on difficult to adopt pets

26.  Order sample albums and guest books for my wedding clients

27.  Attend at least one photography workshop (online or in person)

28.  Dedicate one day a week to professional development/education

29.  Consistently happy clients – always working on creating the ultimate client experience for my couples

30.  Shoot a personal project focused on pit bulls

I’m looking forward to a fun year ahead, filled with lots of slobbery kisses, happy pets, and personal + professional growth.  Here’s to an amazing 2013!