As I enter my second official year of business, I know I am going to be faced with a number of challenges in 2012. For starters, I’ll be relocating from Baltimore to Charleston, South Carolina which I am beyond excited about… but it also means basically starting over, which is daunting for sure. That means building relationships + partnerships within the community, marketing my business on a much larger scale, and building a client base from scratch… again. This move is going to be my biggest challenge for 2012, that’s for sure, but I’m very excited about the future. 2012 will also mark an important milestone for my business. I am going to be celebrating the one year anniversary of Dana Cubbage Photography this year. I hope to have some very awesome prizes and giveaways to mark the occasion on August 1, 2012. I’ve chosen this as my anniversary since this is the date I officially launched with my new branding last year.
So although I will certainly face a number of challenges this year, I wanted to set some ambitious goals for my business so that I have something to work towards. I am confident that I have the tenacity + drive to succeed and I’m looking forward to everything that 2012 has in store for me. So without further ado, here are my business goals for 2012:
- Actively seek opportunities to submit my work for publication, either online or in print – I’ll admit that I have been too intimidated to submit my work this year, simply because I didn’t feel “good enough”. I’m hoping to push through the self-doubt in 2012 and start putting my work out there for the world to see.
- Blog at least 4 days a week – This is something I’ve done pretty consistently since my launch and it’s something very important to me + my brand, so I plan on keeping the trend going in 2012.
- Blog at least one personal post each week – In 2012, I really want to start using my blog to give my clients a glimpse into my personal life and I want to share more non-business related things with them, so they get to know me as a person.
- Reach 800 Facebook fans
- Continue to work with local shelters and rescues in Charleston – My work with BARCS this past year was so fulfilling and I want to continue giving back in 2012.
- Buy a macro lens
- Consistently second shoot weddings in Charleston in 2012 – I loved my experiences with second shooting this fall in Baltimore, so I hope to continue with it in Charleston. I’d really love to create a partnership with one or two wedding photographers in the area and work exclusively with them in hopes of bettering myself as a second shooter.
- Have my pet photography work published in print – I’ve got my sights set on being published in Low Country Dog Magazine this year!
- Create a productive and soothing home office area – I really want a place where I can get my work done efficiently and display my beautiful samples.
- Learn how to use on and off-camera flash
- Network with local pet friendly businesses in Charleston – One of the really important things I want to focus on in 2012 is building relationships and building strategic partnerships with like-minded individuals.
- Take at least one photography class at the Charleston Center for Photography
- Save money to attend a professional convention – I know I can’t afford to attend WPPI or Engage this year with our big move, but I want to save as much money as I can so that I can attend one of these fantastic conventions in 2013.
- Attend at least one photography workshop in 2012 – Either in person or online. I always want to push myself and keep learning every year.
- Consistently look for new and exciting products to offer my clients – I want to keep my clients happy with products that are high-quality and help to further define my brand. This also includes ordering upgraded sample products for my clients to see + touch.
- Continually look for ways to improve my workflow – This is a continuous process, but very important to me since my time is valuable. I really want to keep improving my post-processing techniques to better align with my style and brand as well.
- Book at least 12 private client sessions for 2012
- Rewrite website and blog content in 2012 to better align with my brand
- Reach out to photographers in Charleston – I want to establish relationships with them as soon as possible and build a network of artists that I can connect with as I start this journey in a brand new city where I know no one!
- Experiment with film photography – This probably won’t happen until late 2012 and maybe not until 2013 depending on how the rest of my year goes. It’s on the list, though.
There you have it – 20 business goals for 2012. I hope the transition to Charleston affords me more time to focus on building my business this year and that I am able to accomplish them all in the next twelve months. Wish me luck!