Today is the big day… finally!  It’s the unveiling of my new logo and brand.  I’m sure by now you’ve seen the changes to my blog header and overall blog appearance.  Maybe you’ve even gone to my new and improved splash page.  I have to start with a big THANK YOU to Claire Baxter of brandsushi for taking my concepts and bringing them to life.  Claire, it was like you knew exactly what I was envisioning and then some.  I couldn’t be happier with this project and the direction my business is headed.  You’re the BEST!

So how did this all come to be?  Well, after attending the Passport Workshop in May, I came home just bursting with ideas and a “to-do” list that seemed impossible to accomplish.  I knew re-branding my business and having a new logo designed were the most important things on that list and the ones that would really define the future of Dana Cubbage Photography.  So I went ahead and contacted Claire about starting this major project.  I knew Claire through the Beautiful Beasties Network because she’s a fellow pet photographer who owns Studio Fetch. in Dallas, Texas.  Check out her stuff – she’s awesome!  I had always admired her for all of the great advice and feedback she provides to other pet photographers on the network.  She freely shares her experiences and gives guidance to anyone seeking it.  I loved that she was always approachable and honest with people and I also really loved her design sense.  I was familiar with her brandsushi products before I hired her for my branding, so I knew that working with her would be the perfect fit.  We both like the same clean and modern design elements, plus we’re both pet photographers – perfect.  I was lucky enough to grab a spot on her calendar for a brand re-design and I was thrilled to get started. 

When I first started thinking about my new logo and brand, I knew only a few things for certain.  I knew I wanted to stick with the name Dana Cubbage Photography.  I thought about possibly changing my name to something more pet-centric, but in the end, I decided to stay with my name.  So, it became very important to me that my new logo made it clear that I am a pet photographer, especially because it doesn’t say so in my business name.  I knew I wanted my logo to be clean, modern, and simple.  I knew I was traditionally drawn to cool, muted colors and suggested a beachy, sea glass color palette since I would be moving to Charleston, SC in the future.  I told her I really liked the logos of J. Crew, Crate and Barrel, Charlotte Reeves, and Dane + Dane Studios.  All of them have clean, simple logos with great typography, which really appealed to me.  Claire was able to take that little bit of information and design the perfect logo for me and my brand.  I’ll be honest, all of the logo comps she gave me were incredible and I really did have a tough time choosing just one.  But I kept coming back to this particular logo, so I knew it was “the one”.  It felt the most like me.  With just one minor tweak, it was absolutely perfect and I was so excited to have a starting point for the new brand of Dana Cubbage Photography!

So without further ado, I present to you my new logo!  There are three different variations that Claire designed for me.  I love them all!  It’s extremely versatile and I just love the design.  The dog silhouette is different than those I’ve seen used by other pet photographers and that’s probably the reason I fell in love with it.  I absolutely adore how it’s angled from below, shooting up on the dog.  And I am in major love with the font in this design.  It’s clear, bold, modern, simple.  Everything I asked for.  And the colors?  Beachy sea glass hues.  Yummy. 


So, please let me know what you think!  I’d love to hear your thoughts and comments on the new logo.  Thank you all so much for hanging in there while I’ve had to keep everything so secret the past few months.  It was extremely hard – especially toward the end when I just wanted to share it all!  It’s been a true labor of love and I’m thrilled with the results.  I can’t wait to unveil other pieces of my new brand identity to you over the next few weeks.